Facebook SCAMPER-ing

Who doesn’t has a Facebook account? This worldwide social network is having a great numbers of world wild signed-up members. As you know, the Genius man behind this, Zack Zuckersberg, has a very pure will in providing the best not-annoyed-by-the-ADS social networks for you guys. Even though Facebook is becoming the fast growing company and had multiplied their capital, some people might think that Facebook hasn’t get their perfect business model to maximize their revenues.

Currently, FaceBook has three methods of producing revenue: i) local text ads (from the college and local businesses), running at $15-20 per day, ii) traditional banner ads, sold on a national basis, iii) sponsored groups – examples included Apple, EA, etc., by Michael Arrington (2005). We’ll try to find another amazing business model by using SCAMPER Technique


Curriculum Vitae (CVs) + People Database + Crime Record 


BPS (Biro Pusat Statistik)  + Social Network


CODIS search for crime database, implement for limited advance search in Facebook features


Exciting and fancy ways to keep everything’s connected and save for world security

Put to Others

Crime Scenes Lab activity; When police extracting Vic’s evidence from fingerprint and alibi, it would be accessed from facebook special features.

Employee Recruitment; Fake CVs and experiences wouldn’t be happen here, because every time the member updates their academic background or working experience, the related institution or company would confirm it on Facebook. Recruiting would as easy as clicking.


Jobsdb.com, Jobs.experd, CODIS system


Social Network = Professional


Facebook Business Model


We all know that facebook is a social networking service that provides many things for us to gather friends and relationships. It is operated since February 2004, and now Facebook has more than 600 million users from all around the world. In Facebook, we may create our personal profile, adds another person as friend, playing games, joining activities, and many more. One facility that people often to use in Facebook, is its photo uploader, where anyone can upload their own photos and share it with their friends and families. Besides personal profile, Facebook also often used for promoting our business or spreading news and invitations for party or event. That’s all the general description about “What is Facebook?”, before we move on to Facebook Business Model, let’s take a look about Facebook history first.


Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The name of Facebook itself is came from the colloquial name for the book given to students at the start of the academic year by university administrations in the United States to help students get to know each other better. On February 4th, 2004, Zuckerberg launched “The Facebook”, originally located at http://www.thefacebook.com/. Mark said that he was inspired by an editorial in The Harvard Crimson about the Facemash incident in making Facebook. Furthermore, On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion. Microsoft’s purchase included rights to place international ads on Facebook. In October 2008, Facebook announced that it would set up its international headquarters in Dublin, Ireland. In September 2009, Facebook said that it had turned cash flow positive for the first time. In November 2010, based on SecondMarket Inc., an exchange for shares of privately held companies, Facebook’s value was $41 billion (slightly surpassing eBay’s) and it became the third largest US web company after Google and Amazon. Facebook has been identified as a possible candidate for an IPO by 2013.

Business Model

In general, there are two basic types of adverts on the site:

  1. Conventional ads, which companies can buy directly from Facebook
  2. Banners, which are provided by Microsoft

Information and Content Flows

1.1 & 1.2 The transmission of data from Facebook to user is, of course, done with help of internet service providers who supply the users with their Internet connections.

1.3 Facebook can also supply advertisers with some information.

1.4 Advertisers create the advertisements (graphics, text) which are placed on Facebook sites.

1.5 Microsoft is “supplying” Facebook with the advertisement banners.

1.6 Application developers create services and applications which are used on Facebook platform.

1.7 Facebook needs to give appropriate tools and the API to the developers (with documentation).

1.8 Facebook sends results of the survey poll to those who paid for them.

1.9 Advertisers using Microsoft banners need to create the content for them.

Revenue Streams

2.1 Conventional Ads from Facebook

These can be bought directly on the Facebook webpage. Literally anyone who has a Facebook account can do this by following a few simple steps mentioned under “Advertising” on Facebook’s portal:

  • Specify the address of the link you want the people to be directed to after clicking the ad
  • Provide short text of the advertisement and the image
  • Specify the target of your group (selecting from the following criteria: Location, Sex, Age, Keywords, Education, Workplace, Relationship Status, and Relationship Interests)
  • Specify the price per click you are prepared to pay daily

Not only can the advertisement be created by anyone, it can link to any website. There is no verification that you are the owner of the webpage you are linking to. This lack of verification was used in the 2008 U.S. presidential election by the liberal group MoveOn.org . They created advertisements which were critical of John McCain and Sarah Palin. They linked to the websites of the mainstream publications (usually Washington Post, the Associated Press and The Wall Street Journal) which informed about negative aspects of the policies of McCain and Palin.

Facebook has developed a mechanism called Beacon which tracks user behaviour. By gathering such information, more personalized and relevant advertisements can be presented to the users. In some countries, this is close to breaching privacy legislation.

2.2 & 2.3 Banners

Those needing sophisticated ads on Facebook pages can buy them from Microsoft, which is the exclusive provider of banner ads on Facebook, in return for investing 240 million dollars in Facebook.

In August 2008, Facebook launched Engagement ads. They are quite exclusive and only selected companies with well-known brands can take part. The ads look like widgets that can be added by a user on her home page (and therefore will be visible to friends). People can exchange opinions about specific products and add comments. This specific type of advertisement is more of a “brand builder” and it is said to create close (and more personalised) relationships between customers and specific brands.

2.4 Facebook Users -> Advertisers

Advertising indirectly generates revenues for brand owners through the increase in sales revenues that are thought to result from these ads. Money from ads is the main source of revenue for the company. There is, however, a huge mismatch between operating costs and advertising revenues. The estimated revenue for 2008 was USD 300 million according to Wikipedia, almost certainly far less than the operating costs of the portal itself.

2.5 Facebook Users -> Application Developers

Application developers can earn money directly or indirectly from Facebook users who use their gadgets.

2.6 Facebook Polls

Organization / party / anyone who is interested in getting some data about people’s opinion can run a quick one-question survey. Paid per response.

2.7 Virtual Gifts

Facebook users can pay directly money to Facebook when buying the virtual gifts (around USD 30 million annually).

General Growth

More than 300 million active users, 50% of our active users log on to Facebook in any given day, the fastest growing demographic is those 35 years old and older.

User Engagement

The average user has 130 friends on the site, more than 8 billion minutes are spent on Facebook each day worldwide, more than 45 million status updates each day, more than 10 million users become fans of Pages each day.


More than 2 billion photos uploaded to the site each month, more than 14 million videos uploaded each month, more than 2 billion pieces of content shared each week, more than 3 million events created each month, more than 45 million active user groups exist on the site.

International Growth

More than 70 translations available on the site, about 70% of Facebook users are outside the United States.


More than one million developers and entrepreneurs from more than 180 countries, every month, more than 70% of Facebook users engage with Platform applications, more than 350,000 active applications currently on Facebook Platform, more than 250 applications have more than one million monthly active users, more than 15,000 websites, devices and applications have implemented Facebook Connect since its general availability in December 2008


There are more than 65 million active users currently accessing Facebook through their mobile devices, people that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users, there are more than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products.

PT Cecep Joko Hutabarat No.1 di Dunia!!

Hello innovators!!

Kali ini kami akan membahas mengenai statement yang ada di bawah ini:

PT Cecep Joko Hutabarat adalah perusahaan nomor 1 di seluruh dunia

5W’s and 1 H


Perusahaan no.1 adalah perusahaan yang dapat berkembang dengan baik dan selalu memiliki inovasi baru dari waktu ke waktu, meskipun perusahaan tersebut dijalankan dan didirikan oleh rekanan bisnis dengan latar belakang, kepercayaan, dan karakteristinya yang berbeda-beda. 


Perusahaan yang didirikan oleh 3 orang sarjana SBM, yg memiliki perbedaan latar belakang budaya dan kepercayaan. Cecep berasal dari Sunda, sedangkan Joko dari Jawa Tengah, dan Hutabarat dari Batak. Persatuan dalam perbedaan  inilah yg dapat menciptakan suatu inovasi yg baru, dimana perbedaan terasa bagaikan suatu ikatan.


Perusahaan menjadi no 1 disaat para karyawan dan ownernya dapat memanage karakteristiknya masing2 demi kepentingan bersama. Orang sunda yang stereotypenya adalah pemalas atau mudah menyerah, mau bekerja keras ketika diberi sebuah tugas. Orang Jawa yang tadinya lembut dan hanya nggeh-nggeh saja ketika berpendapat, mau bersikap tegas dalam mengambil keputusan dan menyumbangkan pendapatnya. Orang Batak yang suka berbicara keras mau memelankan nada bicaranya agar tidak menyinggung teman kerjanya dan menjaga keharmonisan.


Perusahaan menjadi no 1 ketika para karyawan dan ownernya dapat mengerti kebudayaan orang lain dan menghormati perbedaan karakteristik tersebut dimana saja., tidak hanya di kantor dan tidak hanya terhadap teman kantornya. Karena tingginya nilai toleransi dan pengertian terhadap budaya lain, perusahaan Cecep Joko Hutabarat telah memiliki 187 kantor Cabang di masing – masing negara yang ada di dunia. 


Perusahaan PT Cecep Joko Hutabarat menjadi no 1 karena pendirinya, Cecep, Joko dan Hutabarat dapat mengerti karakteristik satu sama lain dan mengajarkan hal tersebut kepada bawahan bawahannya dan menjadikan hal tersebut menjadi sebuah kebudayaan baru di perusahaannya. 


Cecep, Joko dan Hutabarat dapat mengerti satu sama lain dan dapat menurunkan keunggulan tersebut kepada bawahan2nya dengan mengimplementasi cross culture and conflict management. Bentuk kepemimpinan tersebut sangat mempengaruhi penampialn para karyawan karena semangat bekerja dan berinovasi disampaikan oleh Cecep, Joko, dan Hutabarat dengan Leading by Example.

Why? Why? Why?

Kenapa PT Cecep Joko Hutabarat bisa menjadi no.1 di dunia???

Karena perusahaan ini, berhasil menyatukan 3 perbedaan menjadi 1. Di mana suku Sunda, Jawa, dan Batak dapat berkolaborasi sedemikian rupa sehingga dapat meghasilkan suatu sinergi yg memberikan kekuatan pada management perusahaan tersebut.

Kenapa PT Cecep Joko Hutabarat berhasil menyatukan 3 perbedaan menjadi 1???

Karena para stakeholders perusahaan tersebut menjunjung tinggi nilai Bhinneka Tunggal Ika (walaupun berbeda, tetapi tetap satu jua). Semangat persatuan Indonesia berkobar dalam jiwa masing-masing stakeholders perusahaan tersebut.

Kenapa PT Cecep Joko Hutabarat menjunjung tinggi nilai Bhinneka Tunggal Ika???

Karena kunci dari kesuksesan yg mereka percayai, berawal dari relationship, toleransi, dan respect yg tinggi. Dengan adanya kesadaran pd diri masing-masing stakeholders, maka akan terbentuk suatu struktur organisasi yg sempurna.

Kesuksesan PT Cecep Joko Hutabarat berasal dari keberhasilan mereka dalam mengatasi Cross-Cultural Conflicts yg terbentuk saat perbedaan menjadi satu, sehingga terjalin suatu harmonisasi yg disebut Unity in Diversity.

Other Assumptions

Perusahaan menjadi no 1 ketika perusahaan yang berisikan manusia yang berbeda2 karakteristiknya, namun daripada membuat keharmonisan terhadap perbedaan tersebut, mereka menjadikan perbedaan tersebut sebagai motivasi untuk bersaing. Dengan lingkungan yang sangat kompetitif, orang2 yg berbeda tersebut menggunakan masing2 kebudayaannya sebagai competitive advantage dan memunculkan ide2 baru.

creativity + innovation ?


Kreativitas (Creativity, in English) merupakan kemampuan penghasilan ide baru. Baru tidak selalu bermakna baru, seperti muncul penemuan yang sebelumnya belum pernah ada. Namun baru dapat berupa bentuk baru, lain dari yang pernah ada, sehingga dapat menjadi problem solving solution dari segala problem yang belum dapat terselesaikan sekarang.


Inovasi (Innovation, in English) sering disamaratakan dengan kreativitas. Inovasi bermakna pembaharuan, kadang disebut penemuan atau discovery / invention. Istilah inovasi merupakan hasil kreativitas berupa ide, metode, produk, dan lainnya yang telah diterima masyarakat, atau bernilai secara ekonomis, yang digunakan untuk tujuan tertentu.


Untuk mendorong KREATIVITAS, imajinasi dan intuisi harus diasah. Keberanian mengambil resiko juga merupakan bagian pengembangan KREATIVITAS. Tapi mengapa hal ini menjadi sulit?? Terlalu mengandalkan logika dan takut akan kegagalan menjadi salah satu faktor penghambat. Hal ini dipacu oleh:

Pendidikan formal —- pengajaran akan benar dan salah, batas-batas pemikiran —–> kurang imajinasi

Pengalaman pekerjaan —- cara/solusi paling tepat untuk menyelesaikan sesuatu —–> kurang improvisasi

Mari kita asah KREATIVITAS! Meluangkan waktu tiap harinya untuk free thinking bisa menjadi solusi paling gampang. Dengan free thinking, kita bisa berimajinasi out of the box, berpikir diluar sewajarnya, atau berpikir gila! INOVASI terlahir dari berpikir kreatif, seperti hasil karya dibawah ini:


McDonald’s Crosswalk

Zebra Cross menjadi hasil dari pemikiran kreatif para businessman di McDonald’s. Sembari promosi akan french fries McD yang memang terkenal seantero dunia, hasil kreatif ini membuktikan kepedulian McD pada keselamatan masyarakat dalam lalu lintas. Great promotion and company’s responsibility!

Wooden Vespa

Seorang Portugis membuat kerangka Vespa kayu dengan tangan. Orang-orang tidak pernah mengaitkan kayu sebagai material otomotif, yang ternyata berhasil, membuat buah pikir kreatifnya sebagai inovasi yang sangat baru, real out of rational box!



Ini terlihat simpel dan mudah. Siapa sangka pembuatannya membutuhkan waktu yang lama, pengukuran akurat dan cukup rumit? Hasil karya orang Jepang ini bertujuan untuk mengasah cara berpikir anak-anak Jepang, sehingga acara ini ditayangkan di TV program Jepang supaya anak-anak yang menontonnya tertarik, ingin tahu lebih, dan berpikir lebih ekstrim lagi!


Sebuah terobosan teknologi LED terbaru yaitu OLED ( Organic LED ) yang jauh lebih tipis daripada LED, kemampuannya yang dapat dilipat dan pengaplikasiannya dalam passport! Perkembangan teknologi terbaru ini memiliki kemungkinan yang tidak terbatas, mulai dari rencananya sebagai pengganti mobile gadget hingga TV setipis kertas yang dapat anda bawa kemana saja!


Xbox Kinect

Dari lama manusia telah mendambakan permainan virtual yang menggunakan seluruh badannya untuk bermain. Para jenius dari Microsoft pun akhirnya mengejar mimpi manusia ini dan berhasil menciptakan Xbox Kinect! Sebuah teknologi permainan terbaru yang memberikan pengalaman yang tak pernah dirasakan sebelumnya.


Beberapa contoh video diatas merupakan sebuah contoh bahwa kita dapat mengejar semua mimpi yang didambakan manusia dalam dunia teknologi, dengan kreativitas dan inovasi mimpi tersebut dapat direalisasikan!

We Are The Creative!

Hello, fellow friends!

This is a group blog of Creativity and Innovation 2011 students:

1. Prawedhi 19008013

2. Nikita Anindhya 19008017

3. Ogi Sefraldy 19008068

4. Fatimah Hanifati 19008085

We are getting more and more creative, not to mention our innovativeness. Beware and keep in touch!